Goals

• To foster journalists fitted with profound understanding of people and society who possess relevant analytic skills [knowledge],
• To equip students with expertise in journalism based on in-depth knowledgeability in humanities and creative thinking [virtue],
• To develop students’ hands-on experiences of journalism via industry-university collaboration [expertise]

About the Major

Major of Journalism fosters journalists and relevant experts responsive to the ever-changing media environment challenging traditional journalism in pursuit of new journalism. Journalism students acquire news gathering, reporting and announcing skills required in conventional newspapers, broadcasters and magazines as well as gain theories and practicums associated with the expertise in journalism and digital media environment. The career paths for journalism students include on-/off-line journalists, reporters, announcers, producers in current affairs programs, scriptwriters, and media critics.

Goals

• To equip students with creative thinking skills and specialized knowledge in communication [knowledge],
• To develop students into female communicators with leadership, rationality and humanity [virtue],
• To deliver female communicators customized for practical fields based on understanding of digital media and application skills [expertise]

About the Major

Major of Business Communication deals with theories and practical skills in such fields as advertising, PR and marketing communication. Students build up fundamental knowledgeability about advertising, PR and marketing required of communication experts through basic theory units and practicums in each sub-field, which lay the foundation for their future career paths and employment opportunities and contributes to fostering communicators with practical skills. In effect, graduating students will have successfully built up creative thinking skills, achieved tangible results in various ad and PR contests, and be hired in ad, PR and marketing communication fields as professional female communicators.

Goals

• To balance exploratory theoretical contemplation and affective understanding of man, society and media [knowledge],
• To understand new media and content technology, foresee their future directions for further development, and be prepared for the information knowledge society [virtue],
• To produce fully fledged digital media experts equipped with creative planning and production skills in graphics, visual communications, web and mobile areas [expertise]

About the Major

Major of Digital Media & Visual Communications aims to deliver fully-fledged digital media experts equipped with planning and production skills in graphics, visual communication, web, and mobile areas. Digital Media & Visual Communications students acquire theoretical understanding of structures and policies in the media industry, communication and social psychology, while building up graphic production, visual communication and web/app development skills to grow into fully-fledged and integrated communication experts. Career paths include web mobile planners, online media experts, visual communication producers, and multimedia content planners/producers.